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Friday, December 7, 2007
According to Leonard Berry, relationship marketing can be applied: when there are alternatives to choose from; when the customer makes the selection decision; and when there is an ongoing and periodic desire for the product or service.
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History
Blog Archive
▼
2007
(21)
▼
December
(21)
Relationship marketing
Development
In practice, relationship marketing originated in ...
According to Leonard Berry, relationship marketing...
Fornell and Wernerfet used the term "defensive mar...
Traditional marketing originated in the 1960s and ...
The practice of relationship marketing has been gr...
The latest trends in relationship marketing are pe...
scope
Approaches
Retention
According to Buchanan and Gilles, the increased pr...
Relationship marketers speak of the "relationship ...
Customer retention efforts involve considerations ...
[2]Customer retention measurement - Dawkins and Re...
[3]Determine reasons for defection - Look for the ...
[4]Develop and implement a corrective plan - This ...
A technique to calculate the value to a firm of a ...
Application
Internal marketing
The six markets model
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